No One Will Tell You! The Secret of Digital Transformation Process 💎
While 72% of customer interactions are digital, most organizations still struggle with their digital transformation initiatives, especially when it comes to integrating data-driven insights into their user-facing products.
Successful digital transformation entails a shift from traditional thinking, a path that often frightens businesses into stagnation.
Software Development Key in Digital Transformation Process, Expert Reveals
Through the digital transformation process, the biggest demand for IT service providers has been driven by software development, including anything from websites and mobile apps to eCommerce and software-as-a-service (SaaS).
“Today, almost anything we see in the modern world is supported by software,” says Amit Mehta, the founder and CEO of Ace Infoway in an interview for Spotlight.
Mehta particularly notes the importance of artificial intelligence in the development of the software industry, stating that “AI and machine learning will continue to drive the software and app industries’ growth” and lead to changes in how software is developed and used.
Simultaneously, AI services can also be implemented to leverage existing software services for companies experiencing a digital transformation.
“The use of AI services in software or app development can help find patterns in the big data collected from your users. Using unstructured data, machine learning algorithms can provide useful insights into user behavior, enabling businesses to deliver more relevant experiences,” he explains.
Although AI is standing out as a rising star in software development, Mehta insists that a balance between innovative digitalization and tradition is key to success.
“The winner will always be the business that can effectively implement cutting-edge technologies while saving the cherished traditions of the ‘old business view’.” — Amit Mehta, Founder & CEO of Ace Infoway
Digital Transformation Takes Time and Iteration, Expert Says
Tiffany Chin, Pendo’s Vice President of Design, believes digital transformation takes time and iteration to be successful. In an exclusive interview with Spotlight, the VP details how many digital transformation efforts tried hard to recreate analog processes in the way they’ve always been done and how “the needle can move so much more.”
“The transformation of paper-based forms into digital could be scanning an existing form, emailing the form, printing, filling it out, scanning the form, and emailing back, or it could be an editable Word document, it could be a table PDF form,” she explained.
Chin also emphasized the importance of incorporating data-driven insights into the design process of user-facing products, which can involve research, user behavior data analysis, and testing.
“Additionally, companies should prioritize creating a culture of continuous improvement and experimentation to stay ahead of changing customer needs,” she added.
Pendo, a product experience and digital adoption solutions company, helps organizations build better software for their own clients depending on their specific needs. “With Pendo, you have a direct line to your customers, you can validate with them if your product is meeting their needs, where it falls short, and what you can do about it,” Chin shared.
The VP also shared her practices when it comes to working on these projects with her team.
“I like to step back and hone in on the problem that digital transformation is trying to achieve. The problem is, what are the jobs that need to be done? What will we solve with a particular experience? What can digitally bring that will truly transform an initiative,” she explained.
Conclusion
Success in digital transformation lies in balancing innovation and tradition. We must embrace the future while honoring the past. It takes time, iteration, and a commitment to understanding customers’ needs. The winners will master this blend and create a brilliant future.
